You love your business.
But not the marketing?
It doesn't have to be this hard.
Why is it so hard to market my own business?
Loads of small business owners struggle to market themselves. It feels so weird to talk ourselves up. I get it.
Then every expert wants to sell you a course or an expensive package. Every expert thinks they have THE answer to your marketing.
But there is no one answer. There is only your answer.
A marketing plan built on a clear brand message, taking into account the skills and resources you have right now.
That's where I come in.
No overwhelm. No expensive courses. Wine optional.
SEO, AEO, GEO. It all comes back to trust and authority.
You still need to show up with a clear and consistent message online.
The good news is that now it's less about any one piece of your digital footprint being perfect, and more about showing your expertise, building authority, and showing why you can be trusted.
Still not sure? Let me get you started.
A balance of creativity and logic.
Beth brings a wonderful balance of creativity and logic. She can make a serious or overwhelming process feel lighter and more manageable, with a reassuring “we can work through this” approach. I now have website copy I’m proud of and a much clearer direction for my business. Highly recommended!
Case study - Isla & Gray Financial Advice
Husband and wife team Sarah and Will were building steadily on word of mouth, but Sarah knew some of their referred clients would feel more comfortable with a website that showed their professionalism and values.
The final result was a collaboration with Even Dots Creative web developers that now funnels several enquires a week - referred by word of mouth, converted with trust building copy.
Case Study - Missy's Magic Styles
Melissa Neville may be humble, but her reputation preceeds her in the wedding hair (and specialist hair colouring) industry. Her website had to show what made her different, without sounding like she was talking herself up.
Writing her about page was the most fun I’ve had on the job and the collaboration with Digital Building Blocks shows just how unique and fun a professional website can be.
Testimonial - Crossman Consulting
Beth developed concise and compelling copy for my business website, with a deep understanding of professional services marketing. She gave me not just words but a whole structure that will give my business the opportunity to succeed in a crowded market.
Your Marketing Meeting - a co-working, collaborative, marketing team meeting for freelancers, micro-business owners, creatives or not-for-profits who just need to get their marketing done!
Coming soon
Who is Beth Baldwin?
I'm a lover of good conversation and learning new things.
My writing style is smart casual, easy to read, and honest to the core. Just like me.
You’ll find more about my experience, qualifications or a little more of my story here.