You love your business.
But not the marketing.
It doesn't have to be this hard.
You're good at what you do.
But the marketing is a different story.
Want to know a little secret?
Most people don't like marketing themselves. It feels weird to start with.
And with all the experts and courses it's hard to know where to start! Every expert will tell you they have the answer.
I don't believe in one answer. I help you do your marketing your way.
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- A clear brand message
- A marketing plan that works with your existing skills and resources right now
- Outsourced copywriting and marketing services
No overwhelm. No expensive courses. Wine optional.
Mini review
A fresh perspective on your marketing - in the time it takes to drink your morning coffee.45 minutes
Your next three steps
A 1:1 online meeting to review and discuss existing content.
Custom three steps to move the dial on your marketing.
Mini brand message
A one-page summary that makes every word you write work harder for your business.90 minutes
Your one page brand bible
- Ideal client desires and brand tone of voice
- Unique selling points and content pillars / keywords
Marketing boost
Mini review, mini brand message plus quick win copy fixes you can implement immediately.One full morning
Your marketing refresh
You've changed, let's make sure the marketing has too.
Option: Swap Mini Brand Message for Mini Marketing Plan.
SEO, AEO, GEO. It all comes down to trust and authority.
You still need to show up with a clear and consistent message online.
The good news is that now it's less about any one piece of your digital footprint being perfect, and more about showing your expertise, building authority, and showing why you can be trusted.
Still not sure? Let me get you started.
A balance of creativity and logic.
Beth brings a wonderful balance of creativity and logic. She can make a serious or overwhelming process feel lighter and more manageable, with a reassuring “we can work through this” approach. I now have website copy I’m proud of and a much clearer direction for my business. Highly recommended!
Case study - Isla & Gray Financial Advice
Husband and wife team Sarah and Will were building steadily on word of mouth, but Sarah knew some of their referred clients would feel more comfortable with a website that showed their professionalism and values.
The final result was a collaboration with Even Dots Creative web developers that now funnels several enquires a week - referred by word of mouth, converted with trust building copy.
Case Study - Missy's Magic Styles
Melissa Neville may be humble, but her reputation preceeds her in the wedding hair (and specialist hair colouring) industry. Her website had to show what made her different, without sounding like she was talking herself up.
Writing her about page was the most fun I’ve had on the job and the collaboration with Digital Building Blocks shows just how unique and fun a professional website can be.
Testimonial - Crossman Consulting
Beth developed concise and compelling copy for my business website, with a deep understanding of professional services marketing. She gave me not just words but a whole structure that will give my business the opportunity to succeed in a crowded market.
Owning our story and loving ourselves through that process is the bravest thing we’ll ever do.
Brene Brown
Who is Beth Baldwin?
I'm a lover of good conversation and learning new things.
My writing style is smart casual, easy to read, and honest to the core. Just like me.
You’ll find more about my experience, qualifications or a little more of my story here.