SEO (search engine optimisation) is evolving. It’s now much easier to rank, if you target a small physical area with local SEO. So stop trying to rank for impossibly popular keywords worldwide and think small to grow big. What is local SEO? Local SEO is the key to...
Instagram could shut down tomorrow. LinkedIn could suddenly introduce charges for posting. TikTok could be replaced with the next big thing in social media. Do you know what has shown staying power, indeed, disrupted the communication industry for good? Email. Email...
Your words, or rather, your choice of words, have the power to: Connect with your audience (or friends and family)Get your product seen (and clicked on!)Entice people to buy your products or servicesMake someone else feel absolutely fabulous and empowered…End...
You are not alone if you don’t like selling yourself Let’s get that right out of the way. And let me promise that I do not believe in smarmy sales tactics. I hope you will read these simple writing tips to improve your landing page and think to yourself, yeah, that’s...
Updated: Apr 7 Aside from copywriters, few people enter the world of business because they like business writing. I get it. And we are all time poor. I get that too. 15 minutes is a trick I have used often. It helps me overcome the hurdle of beginning...
