Newsletters: Grow (and use) your mailing list

Instagram could shut down tomorrow. LinkedIn could suddenly introduce charges for posting. TikTok could be replaced with the next big thing in social media. Do you know what has shown staying power, indeed, disrupted the communication industry for good? Email. Email...

Why words matter, and how to make them count

Your words, or rather, your choice of words, have the power to: Connect with your audience (or friends and family)Get your product seen (and clicked on!)Entice people to buy your products or servicesMake someone else feel absolutely fabulous and empowered…End...

5 Simple Tips to Improve Your Landing Page

You are not alone if you don’t like selling yourself Let’s get that right out of the way. And let me promise that I do not believe in smarmy sales tactics. I hope you will read these simple writing tips to improve your landing page and think to yourself, yeah, that’s...