Description
Brand voice matters. Your customers want solutions to their problems from brands they trust. And they trust brands with a clear brand voice.
Once they trust your brand, they will be your biggest marketing asset.
Take three hours out of your day to get clear on what you want them to say when they are talking. Includes:
- Values (the ones you can back up with actions not just words)
- Mission (it’s ok to keep it simple)
- Unique Selling Points (why you and not your competitor)
- Target Market (it may not be who you expect)
- Personality and style
