AI was never meant to be creative

There is enough noise in the world already. Generative AI simply reads all that noise and spits it out again with enough individuality to avoid direct plagiarism.  What the world needs is our unique voice and creative outlook. Personally and as a brand. The world...

Why words matter, and how to make them count

Your words, or rather, your choice of words, have the power to: Connect with your audience (or friends and family)Get your product seen (and clicked on!)Entice people to buy your products or servicesMake someone else feel absolutely fabulous and empowered…End...

How to Write with Connection and Empathy

Updated: May 12 I talk on my website about writing with a human touch, a focus on connection with your audience. But how can I write in a way that connects to your audience when we are just providing information to them in a website article? We connect with the...