Blogs vs newsletters – what’s the best marketing strategy?

TLDR: Both newsletters and blogs have a benefit for business marketing. If you have an email list, newsletters are more likely to produce quick wins. If you write strategic blogs for your website they will help people find your brand and build trust. For a true...

Local SEO: free visibility for local business

SEO (search engine optimisation) is evolving. It’s now much easier to rank, if you target a small physical area with local SEO. So stop trying to rank for impossibly popular keywords worldwide and think small to grow big. What is local SEO? Local SEO is the key to...